Implement a strategy.
Protect your reputation.
Understanding the value of your online reputation is vital to navigating the new digitally connected world.
Negative media coverage, a leaked video or a tweet from an upset member of the public can snowball into an all-out communications crisis for any unprepared company. Companies targeted by activists, caught in the cross-fire of a political storm, or marred by negative online media can see real-world damage. This could include the forced resignation of a CEO, loss of a tender or M&A deal, to a plunge in a company’s share price. Online reputations matter for both companies and their leaders.
Companies and individuals no longer have the luxury of ignoring the impact of negatives online. While short-term negative coverage may come and go, the negative search results are there to stay, unless you do something about it.
That’s where out team can help.